As the world becomes ever more digital, industries like fashion are only becoming more competitive, and physical retailers are having a hard time keeping up. Whether you’re running your own business or using fashion as an extension of your creativity, it’s best to understand the three advantages of sourcing textiles online. With this knowledge in mind, you’ll have an easier time getting the fabrics you need.
One of the biggest incentives for sourcing online for both you and the company you’re buying from is the ability to buy fabrics in bulk, or wholesale, as it may otherwise be known. Material costs can quickly pile up for fabric manufacturers, making it difficult for a design to become successful when bought in smaller quantities. To incentivize larger purchases, buying in bulk will be discounted and, when done online, is more viable since the customers don’t have to worry about transporting the fabrics themselves. For example, when shopping online, you can buy Liverpool fabric by the yard, whereas it’d be too inconvenient to do so at a retail store.
Another advantage of sourcing textiles online is that the source isn’t limited by physical space. Online, you can see their full catalog of fabrics and select the designs best for you. This extensive selection is critical for creative pursuits, as a textile could pair very well with one design while contrasting hideously with another. Once you’ve selected the textiles you need, the company you’re purchasing from will track down your textiles from their warehouses since they don’t need to have the textiles on hand.
Of course, the most basic advantage is simply that shopping online is more convenient. You don’t need to waste time and money having to travel from store to store looking for the designs you need when they’re all at your fingertips from the comfort of your own home. Even with the larger selection of a digital source, it’s still easier to narrow down your options with a quick search bar—no employee assistance is needed. That said, if you need to speak to someone from the company, digital sources will typically have a convenient method of contacting a company representative, eliminating the need to chase down employees.